BetMGM iGaming and Sports Live in the UK
MGM Resorts International has announced the launch of BetMGM iGaming and sportsbook in the UK. The British market is the state-side iGaming brand’s first stop on its international expansion plan.
The mobile and desktop web platform is already live, with the mobile app and national media launch expected in mid-September. According to the press release, the BetMGM branded platform leverages the technology and platform of LeoVegas, which was bought by MGM in 2022. It also delivers unique BetMGM features to UK players, including the brand’s jackpot network, the MGM Rewards club (which provides extra bonuses, rewards, and site services based on loyalty), compelling sports promotions, and exclusive slots.
MGM Resorts CEO and President Bill Hornbuckle said of the launch, “BetMGM is a proven brand in the sports betting and iGaming space, and we look forward to welcoming international players into our platforms designed specifically for them. Today’s announcement represents a key step forward in our international growth strategy, which has been advancing rapidly since our acquisition of LeoVegas.”
Meanwhile, MGM Resorts International Interactive President Gary Fritz added, “We’ve had great success in the U.S. and Canada with our BetMGM brand, and we’re confident we can duplicate this success in other markets, beginning with the UK. The UK is a mature online gaming market, and we believe the BetMGM brand will provide distinct relevance to both sports bettors and iGaming consumers.”
BetMGM’s performance in the USA
In the USA, BetMGM is the dominant brand in iGaming and Sports. It is active in 24+ sports betting states (all the states that have legalised sports betting since the repeal of PASPA) and four of six legal iGaming states.
In 2022, the company was the most prominent online gambling brand in the USA, with a massive 25% market share of the sports betting market and a 29% share of the US iGaming market. The MGM Rewards Club is a key part of the brand’s offering and provides bettors with more reasons to choose BetMGM, as it delivers both online perks and discounts across the whole MGM Resorts International brand – that’s dining, entertainment, nightlife and much more.
What Do We Think of BetMGM UK?
We love new casinos and are always ready to welcome new operators to the UK market – it keeps things so competitive. BetMGM is a fascinating addition that, due to its size, experience and market power, is likely to ruffle a few feathers.
BetMGM UK opens with a £40 free bet bonus when you spend £10, or up to £200 and 100 free spins in the casino. One of the most notable products on the platform is the MGM Millions progressive jackpot network, which currently sits at over £15 million and is available on top slots and live games.
The casino launches with over 1,600 slots, jackpots, table games, and 100+ live casino titles, including exclusive BetMGM branded options. The sportsbook offers all the mod cons, including great odds on over 27 sports (TV, Politics and novelty options) and live bets.
